Feed SA : Feed Sad Trolleys
Written by ardyanstyle on 5:11 AM
Inspired by rapidly growing numbers of homeless and hungry people on the street, Feed SA target consumers more efficiently in order to increase contributions.Their message was seen by hundreds of shoppers every day for the cost of a few decals, resulting in a marked increase in donations and a significant boost in website traffic.
Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa.
found at directdaily
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